Episode 55: Analysis Paralysis Got You Down? Try This!!

Ever felt the spark of a million-dollar idea, only to find yourself paralyzed by procrastination and overthinking? Join me, Vicki Kotris, as I share my personal journey of navigating these familiar hurdles while shifting from the food and beverage industry to launching my own marketing agency. This episode is packed with candid reflections and insights as I strive to transform my passion into reality, despite the overwhelming challenges that come with perfecting messaging and identifying an ideal client. It’s a ride through the highs and lows of entrepreneurship, sprinkled with the excitement of embarking on a new venture.

Tune in to discover practical strategies, marketing insights, and mindset shifts that could propel your entrepreneurial journey forward, just as they are helping me navigate mine.

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Transcript

Speaker 1: 0:05

Hello and welcome to the Vicki Kotris podcast. I am your host, none other than Vicki Kotris. I'm a retired corporate girly, two-time six-figure founder who's obsessed with brand building, sales generating and digital marketing. My mission with this podcast is to share the lessons I've learned, to help you make more magic and money with your own marketing efforts, and to feel inspired to continue on your own journey as a creator and entrepreneur. Here I'll share real-life strategies, marketing tips and mindset shifts that have helped me go from cubicle to creator. This podcast is for business owners, creatives or those just looking for a little more sparkle in their day. So let's kick off this week's episode. Welcome back to the Vicki Kotris podcast. I am your host, vicki Kotris. As always, I am so honored to be back and sharing some tips and tricks with you on this weekly episode of the podcast. So thank you again for tuning in. Weekly episode of the podcast. So thank you again for tuning in.

Speaker 1: 1:08

Today I want to talk about a topic that has been plaguing me for the past week, but has plagued me really for my entire life, and maybe something that you could relate to. The elephant in the room that I am talking about is that feeling of having a million dollar idea and inspiration just dripping down from those parted clouds, but having that lack of motivation or courage to just turn it around and move it into reality. And I have been there. I am having one of those moments now. So if you've experienced that, I'd love you to know that you are not alone. And in many times of my life and right now being one of them I am turning into the queen of procrastination, the empress of overthinking, the goddess of I'll do it tomorrow, which is something that just stops the wheel from turning in its entirety and it is killing me. And I'll tell you what's going on in my life and my business right now, if there is any kind of connection that you feel.

Speaker 1: 2:14

So I was talking with a friend today who has built a seven-figure agency. She is wildly talented. She is a wonderful sounding board for listening to the challenges of building a business and incredible at coaching people through it. In fact, she does have a coaching program, so I will link it in the episode details. So if you want to talk to her, I think she gives a lot of clarity to her team, who are either freelancers or agency owners that eventually want to grow into seven or eight or eight figure businesses, and so I'm telling her all about my issue, which is that I am growing my marketing agency from having two businesses in the food and Bev space one primarily in catering, another brick and mortar to now kind of packaging up all of the learnings that I have over the past seven years and helping to grow other small businesses that are typically female founded. I'm so excited about this. I haven't been this excited about a new project in many years, and so I'm having a conversation with her saying I'm so excited about this I have.

Speaker 1: 3:28

I am working with my initial group of clients, but there is something that's holding me back. There is something that I just can't describe, that is not quite there, and I'm telling her all of the reasons that I think that is like I need to gain clarity around my ideal client, I want my messaging to be perfect, I want to create a pitch that involves really emotional storytelling and I'm able to connect with my ideal client and build, and yada, yada, yada. So basically, it's everything that we do when we want to build brand awareness and when we're building our own business plan, like we should know who our target audience is. We should have a sales plan, we should have marketing strategies, and I'm telling her all of these things that I'm just as I'm saying it, I'm feeling more overwhelmed, and so she stops me and she says so from what I'm hearing is it's not all of these things, because I'll tell you why.

Speaker 1: 4:35

Anyone that starts a company has different levels of evolution and how their messaging changes and how their target audience changes. And, for example, she worked at Google and her name is Susie Crawford. So Susie is telling me that when Google was first founded, they didn't have this huge idea of how their ad revenue would completely change and become their number one, you know, form of income for the business, ad analytics and Google Analytics would be the most powerful tool in guiding marketing strategies and conversations in the world. But as they started to learn that, they pivoted in how they were selling their services. And she's like so you just have to do the same, like I might never be at Google, but I have to give myself grace that I don't have the perfect messaging and that my ideal client may change and evolve over the years, over the next month, over the next couple weeks, and just do it anyway. And so what?

Speaker 1: 5:43

Her advice was that you have to take action, because when you are forced to take action you are thrown into the lion's den and either you sink or swim. So, for example, I'm telling her and I am someone who has a background in sales, so I have pitched products and services before. I have built sales plans. I have managed a pipeline, millions of dollars in my pipeline, so I know how to do that and I know that's not everyone's background. And I'm still going to tell you, folks, I still freak out, I still feel overwhelmed, I still feel imposter syndrome and I have sold in my prior life.

Speaker 1: 6:24

And so, getting back to Susie's point, is she's saying you know, when you put yourself in these situations where you are forced to have conversations with people and tell them what it is that you do and her example was whether you're going to networking events, whether you book a one on one call with someone, they, you will be forced in that moment to get into your authentic business mode, like this is who I am, this is what I bring to the table and this is how I can help you. And she said that don't focus so much on the refined message, because that is only going to get better as you continue having these conversations. So it really gave me that kind of you know little kick in the butt that I needed. And I mean, here's the thing too you know, tomorrow is not guaranteed, so you have to work with what you got today, what we know today. So it's it's like that kind of old, like cliche saying of you know you miss 100% of the shots that you never take. And although it's cliche and kind of lame, it is so true Like I could use analysis paralysis in this time in my business and say, well, I don't have a website and I don't have the messaging down and I'm just like a little afraid of how to talk to people about what it is that I do and what I can bring to them. Where I could just do it, I could just shut up, turn that little volume button down in my mind and say I don't have all the answers, but I know I'm going to figure them out and I know I'm going to get better as I continue. So I am, I'm grateful for that conversation because I think it gave me the perspective that I needed that the only way that you can possibly learn and build is through the act of doing and calculated actions, because what I know to be true from building my other businesses is there's a lot of ways that you can continue spinning your wheels Like you can spend 12 hours a day on YouTube just learning and absorbing information, but that's not going to get you anywhere. There are instances that I have taken information that I've learned on Google and said I'm going to go ahead and I'm just going to run with it and try something new, and I have spent a lot of time making mistakes and spending time on things and conversations with people that never ended up getting anywhere. But I also do think that there are nuggets of inspiration that just naturally happen during those conversations or during those actions. So I plan to do the same thing with this new stage and this new business, and that's what I think is really funny is that there are always new learnings that happen from each stage and each business that I create.

Speaker 1: 9:36

But the core and the foundation and the fundamentals of what make people successful and what make businesses successful, it's all the same. It's taking action. It's taking an idea, letting it evolve after the action continues and creates some momentum, and then knowing in that moment, when those changes come, how you will need to evolve the systems that you will need to change and grow from someone who makes you know four figures or three figures from a side hustle into someone who has created a six-figure, seven-figure venture. So let that be your inspiration for the week, because know that I am there, I am with you, but I am rooting you on. If you have that great idea, if there is something in your life that you need to take action on, go get it. Know that the quicker that you fail, the quicker you will get to your end result, which is being better, creating a better experience for yourself and your customers, and just knowing that you're capable of building the life that you want. So go get them.